By MICHAEL POLLAN
Dear Mr. President-Elect,
It may surprise you to learn that among the issues that will
occupy much of your time in the coming years is one you barely
mentioned during the campaign: food. Food policy is not
something American presidents have had to give much thought to,
at least since the Nixon administration — the last time high
food prices presented a serious political peril. Since then,
federal policies to promote maximum production of the commodity
crops (corn, soybeans, wheat and rice) from which most of our
supermarket foods are derived have succeeded impressively in
keeping prices low and food more or less off the national
political agenda. But with a suddenness that has taken us all by
surprise, the era of cheap and abundant food appears to be
drawing to a close. What this means is that you, like so many
other leaders through history, will find yourself confronting
the fact — so easy to overlook these past few years — that the
health of a nation’s food system is a critical issue of national
security. Food is about to demand your attention.
Complicating matters is the fact that the price and abundance
of food are not the only problems we face; if they were, you
could simply follow Nixon’s example, appoint a latter-day Earl
Butz as your secretary of agriculture and instruct him or her to
do whatever it takes to boost production. But there are reasons
to think that the old approach won’t work this time around; for
one thing, it depends on cheap energy that we can no longer
count on. For another, expanding production of industrial
agriculture today would require you to sacrifice important
values on which you did campaign. Which brings me to the deeper
reason you will need not simply to address food prices but to
make the reform of the entire food system one of the highest
priorities of your administration: unless you do, you will not
be able to make significant progress on the health care crisis,
energy independence or climate change. Unlike food, these are
issues you did campaign on — but as you try to address them you
will quickly discover that the way we currently grow, process
and eat food in America goes to the heart of all three problems
and will have to change if we hope to solve them. Let me
explain.
After cars, the food system uses more fossil fuel than any
other sector of the economy — 19 percent. And while the experts
disagree about the exact amount, the way we feed ourselves
contributes more greenhouse gases to the atmosphere than
anything else we do — as much as 37 percent, according to one
study. Whenever farmers clear land for crops and till the soil,
large quantities of carbon are released into the air. But the
20th-century industrialization of agriculture has increased the
amount of greenhouse gases emitted by the food system by an
order of magnitude; chemical fertilizers (made from natural
gas), pesticides (made from petroleum), farm machinery, modern
food processing and packaging and transportation have together
transformed a system that in 1940 produced 2.3 calories of food
energy for every calorie of fossil-fuel energy it used into one
that now takes 10 calories of fossil-fuel energy to produce a
single calorie of modern supermarket food. Put another way, when
we eat from the industrial-food system, we are eating oil and
spewing greenhouse gases. This state of affairs appears all the
more absurd when you recall that every calorie we eat is
ultimately the product of photosynthesis — a process based on
making food energy from sunshine. There is hope and possibility
in that simple fact.
In addition to the problems of climate change and America’s
oil addiction, you have spoken at length on the campaign trail
of the health care crisis. Spending on health care has risen
from 5 percent of national income in 1960 to 16 percent today,
putting a significant drag on the economy. The goal of ensuring
the health of all Americans depends on getting those costs under
control. There are several reasons health care has gotten so
expensive, but one of the biggest, and perhaps most tractable,
is the cost to the system of preventable chronic diseases. Four
of the top 10 killers in America today are chronic diseases
linked to diet: heart disease, stroke, Type 2 diabetes and
cancer. It is no coincidence that in the years national spending
on health care went from 5 percent to 16 percent of national
income, spending on food has fallen by a comparable amount —
from 18 percent of household income to less than 10 percent.
While the surfeit of cheap calories that the U.S. food system
has produced since the late 1970s may have taken food prices off
the political agenda, this has come at a steep cost to public
health. You cannot expect to reform the health care system, much
less expand coverage, without confronting the public-health
catastrophe that is the modern American diet.
The impact of the American food system on the rest of the
world will have implications for your foreign and trade policies
as well. In the past several months more than 30 nations have
experienced food riots, and so far one government has fallen.
Should high grain prices persist and shortages develop, you can
expect to see the pendulum shift decisively away from free
trade, at least in food. Nations that opened their markets to
the global flood of cheap grain (under pressure from previous
administrations as well as the World Bank and the I.M.F.) lost
so many farmers that they now find their ability to feed their
own populations hinges on decisions made in Washington (like
your predecessor’s precipitous embrace of biofuels) and on Wall
Street. They will now rush to rebuild their own agricultural
sectors and then seek to protect them by erecting trade
barriers. Expect to hear the phrases "food sovereignty" and
"food security" on the lips of every foreign leader you meet.
Not only the Doha round, but the whole cause of free trade in
agriculture is probably dead, the casualty of a cheap food
policy that a scant two years ago seemed like a boon for
everyone. It is one of the larger paradoxes of our time that the
very same food policies that have contributed to overnutrition
in the first world are now contributing to undernutrition in the
third. But it turns out that too much food can be nearly as big
a problem as too little — a lesson we should keep in mind as we
set about designing a new approach to food policy.
Rich or poor, countries struggling with soaring food prices
are being forcibly reminded that food is a national-security
issue. When a nation loses the ability to substantially feed
itself, it is not only at the mercy of global commodity markets
but of other governments as well. At issue is not only the
availability of food, which may be held hostage by a hostile
state, but its safety: as recent scandals in China demonstrate,
we have little control over the safety of imported foods. The
deliberate contamination of our food presents another
national-security threat. At his valedictory press conference in
2004, Tommy Thompson, the secretary of health and human
services, offered a chilling warning, saying, "I, for the life
of me, cannot understand why the terrorists have not attacked
our food supply, because it is so easy to do."
This, in brief, is the bad news: the food and agriculture
policies you’ve inherited — designed to maximize production at
all costs and relying on cheap energy to do so — are in
shambles, and the need to address the problems they have caused
is acute. The good news is that the twinned crises in food and
energy are creating a political environment in which real reform
of the food system may actually be possible for the first time
in a generation. The American people are paying more attention
to food today than they have in decades, worrying not only about
its price but about its safety, its provenance and its
healthfulness. There is a gathering sense among the public that
the industrial-food system is broken. Markets for alternative
kinds of food — organic, local, pasture-based, humane — are
thriving as never before. All this suggests that a political
constituency for change is building and not only on the left:
lately, conservative voices have also been raised in support of
reform. Writing of the movement back to local food economies,
traditional foods (and family meals) and more sustainable
farming, The American Conservative magazine editorialized last
summer that "this is a conservative cause if ever there was
one."
There are many moving parts to the new food agenda I’m urging
you to adopt, but the core idea could not be simpler: we need
to wean the American food system off its heavy 20th-century diet
of fossil fuel and put it back on a diet of contemporary
sunshine. True, this is easier said than done — fossil fuel
is deeply implicated in everything about the way we currently
grow food and feed ourselves. To put the food system back on
sunlight will require policies to change how things work at
every link in the food chain: in the farm field, in the way food
is processed and sold and even in the American kitchen and at
the American dinner table. Yet the sun still shines down on our
land every day, and photosynthesis can still work its wonders
wherever it does. If any part of the modern economy can be
freed from its dependence on oil and successfully resolarized,
surely it is food.
How We Got Here
Before setting out an agenda for reforming the food system,
it’s important to understand how that system came to be — and
also to appreciate what, for all its many problems, it has
accomplished. What our food system does well is precisely what
it was designed to do, which is to produce cheap calories in
great abundance. It is no small thing for an American to be able
to go into a fast-food restaurant and to buy a double
cheeseburger, fries and a large Coke for a price equal to less
than an hour of labor at the minimum wage — indeed, in the long
sweep of history, this represents a remarkable achievement.
It must be recognized that the current food system —
characterized by monocultures of corn and soy in the field and
cheap calories of fat, sugar and feedlot meat on the table — is
not simply the product of the free market. Rather, it is the
product of a specific set of government policies that sponsored
a shift from solar (and human) energy on the farm to fossil-fuel
energy.
Did you notice when you flew over Iowa during the campaign
how the land was completely bare — black — from October to
April? What you were seeing is the agricultural landscape
created by cheap oil. In years past, except in the dead of
winter, you would have seen in those fields a checkerboard of
different greens: pastures and hayfields for animals, cover
crops, perhaps a block of fruit trees. Before the application of
oil and natural gas to agriculture, farmers relied on crop
diversity (and photosynthesis) both to replenish their soil and
to combat pests, as well as to feed themselves and their
neighbors. Cheap energy, however, enabled the creation of
monocultures, and monocultures in turn vastly increased the
productivity both of the American land and the American farmer;
today the typical corn-belt farmer is single-handedly feeding
140 people.
This did not occur by happenstance. After World War II, the
government encouraged the conversion of the munitions industry
to fertilizer — ammonium nitrate being the main ingredient of
both bombs and chemical fertilizer — and the conversion of
nerve-gas research to pesticides. The government also began
subsidizing commodity crops, paying farmers by the bushel for
all the corn, soybeans, wheat and rice they could produce. One
secretary of agriculture after another implored them to plant
"fence row to fence row" and to "get big or get out."
The chief result, especially after the Earl Butz years, was a
flood of cheap grain that could be sold for substantially less
than it cost farmers to grow because a government check helped
make up the difference. As this artificially cheap grain worked
its way up the food chain, it drove down the price of all the
calories derived from that grain: the high-fructose corn syrup
in the Coke, the soy oil in which the potatoes were fried, the
meat and cheese in the burger.
Subsidized monocultures of grain also led directly to
monocultures of animals: since factory farms could buy grain for
less than it cost farmers to grow it, they could now fatten
animals more cheaply than farmers could. So America’s meat and
dairy animals migrated from farm to feedlot, driving down the
price of animal protein to the point where an American can enjoy
eating, on average, 190 pounds of meat a year — a half pound
every day.
But if taking the animals off farms made a certain kind of
economic sense, it made no ecological sense whatever: their
waste, formerly regarded as a precious source of fertility on
the farm, became a pollutant — factory farms are now one of
America’s biggest sources of pollution. As Wendell Berry has
tartly observed, to take animals off farms and put them on
feedlots is to take an elegant solution — animals replenishing
the fertility that crops deplete — and neatly divide it into two
problems: a fertility problem on the farm and a pollution
problem on the feedlot. The former problem is remedied with
fossil-fuel fertilizer; the latter is remedied not at all.
What was once a regional food economy is now national and
increasingly global in scope — thanks again to fossil fuel.
Cheap energy — for trucking food as well as pumping water — is
the reason New York City now gets its produce from California
rather than from the "Garden State" next door, as it did before
the advent of Interstate highways and national trucking
networks. More recently, cheap energy has underwritten a
globalized food economy in which it makes (or rather, made)
economic sense to catch salmon in Alaska, ship it to China to be
filleted and then ship the fillets back to California to be
eaten; or one in which California and Mexico can profitably swap
tomatoes back and forth across the border; or Denmark and the
United States can trade sugar cookies across the Atlantic. About
that particular swap the economist Herman Daly once quipped,
"Exchanging recipes would surely be more efficient."
Whatever we may have liked about the era of cheap, oil-based
food, it is drawing to a close. Even if we were willing to
continue paying the environmental or public-health price, we’re
not going to have the cheap energy (or the water) needed to keep
the system going, much less expand production. But as is so
often the case, a crisis provides opportunity for reform, and
the current food crisis presents opportunities that must be
seized.
In drafting these proposals, I’ve adhered to a few simple
principles of what a 21st-century food system needs to do.
First, your administration’s food policy must strive to
provide a healthful diet for all our people; this means focusing
on the quality and diversity (and not merely the quantity)
of the calories that American agriculture produces and American
eaters consume. Second, your policies should aim to improve the
resilience, safety and security of our food supply. Among other
things, this means promoting regional food economies both in
America and around the world. And lastly, your policies need to
reconceive agriculture as part of the solution to environmental
problems like climate change.
These goals are admittedly ambitious, yet they will not be
difficult to align or advance as long as we keep in mind this
One Big Idea: most of the problems our food system faces
today are because of its reliance on fossil fuels, and to
the extent that our policies wring the oil out of the system and
replace it with the energy of the sun, those policies will
simultaneously improve the state of our health, our environment
and our security.
I. Resolarizing the American Farm
What happens in the field influences every other link of the
food chain on up to our meals — if we grow monocultures of corn
and soy, we will find the products of processed corn and soy on
our plates. Fortunately for your initiative, the federal
government has enormous leverage in determining exactly what
happens on the 830 million acres of American crop and pasture
land.
Today most government farm and food programs are designed to
prop up the old system of maximizing production from a handful
of subsidized commodity crops grown in monocultures. Even
food-assistance programs like WIC and school lunch focus on
maximizing quantity rather than quality, typically specifying a
minimum number of calories (rather than maximums) and seldom
paying more than lip service to nutritional quality. This focus
on quantity may have made sense in a time of food scarcity, but
today it gives us a school-lunch program that feeds chicken
nuggets and Tater Tots to overweight and diabetic children.
Your challenge is to take control of this vast federal
machinery and use it to drive a transition to a new solar-food
economy, starting on the farm. Right now, the government
actively discourages the farmers it subsidizes from growing
healthful, fresh food: farmers receiving crop subsidies are
prohibited from growing "specialty crops" — farm-bill speak for
fruits and vegetables. (This rule was the price exacted by
California and Florida produce growers in exchange for going
along with subsidies for commodity crops.) Commodity farmers
should instead be encouraged to grow as many different crops —
including animals — as possible. Why? Because the greater the
diversity of crops on a farm, the less the need for both
fertilizers and pesticides.
The power of cleverly designed polycultures to produce large
amounts of food from little more than soil, water and sunlight
has been proved, not only by small-scale "alternative" farmers
in the United States but also by large rice-and-fish farmers in
China and giant-scale operations (up to 15,000 acres) in places
like Argentina. There, in a geography roughly comparable to that
of the American farm belt, farmers have traditionally employed
an ingenious eight-year rotation of perennial pasture and annual
crops: after five years grazing cattle on pasture (and producing
the world’s best beef), farmers can then grow three years of
grain without applying any fossil-fuel fertilizer. Or, for that
matter, many pesticides: the weeds that afflict pasture can’t
survive the years of tillage, and the weeds of row crops don’t
survive the years of grazing, making herbicides all but
unnecessary. There is no reason — save current policy and custom
— that American farmers couldn’t grow both high-quality grain
and grass-fed beef under such a regime through much of the
Midwest. (It should be noted that today’s sky-high grain prices
are causing many Argentine farmers to abandon their rotation to
grow grain and soybeans exclusively, an environmental disaster
in the making.)
Federal policies could do much to encourage this sort of
diversified sun farming. Begin with the subsidies: payment
levels should reflect the number of different crops farmers grow
or the number of days of the year their fields are green — that
is, taking advantage of photosynthesis, whether to grow food,
replenish the soil or control erosion. If Midwestern farmers
simply planted a cover crop after the fall harvest, they would
significantly reduce their need for fertilizer, while cutting
down on soil erosion. Why don’t farmers do this routinely?
Because in recent years fossil-fuel-based fertility has been so
much cheaper and easier to use than sun-based fertility.
In addition to rewarding farmers for planting cover crops, we
should make it easier for them to apply compost to their fields
— a practice that improves not only the fertility of the soil
but also its ability to hold water and therefore withstand
drought. (There is mounting evidence that it also boosts the
nutritional quality of the food grown in it.) The U.S.D.A.
estimates that Americans throw out 14 percent of the food they
buy; much more is wasted by retailers, wholesalers and
institutions. A program to make municipal composting of food and
yard waste mandatory and then distributing the compost free to
area farmers would shrink America’s garbage heap, cut the need
for irrigation and fossil-fuel fertilizers in agriculture and
improve the nutritional quality of the American diet.
Right now, most of the conservation programs run by the
U.S.D.A. are designed on the zero-sum principle: land is either
locked up in "conservation" or it is farmed intensively. This
either-or approach reflects an outdated belief that modern
farming and ranching are inherently destructive, so that the
best thing for the environment is to leave land untouched. But
we now know how to grow crops and graze animals in systems that
will support biodiversity, soil health, clean water and carbon
sequestration. The Conservation Stewardship Program, championed
by Senator Tom Harkin and included in the 2008 Farm Bill, takes
an important step toward rewarding these kinds of practices, but
we need to move this approach from the periphery of our farm
policy to the very center. Longer term, the government should
back ambitious research now under way (at the Land Institute in
Kansas and a handful of other places) to "perennialize"
commodity agriculture: to breed varieties of wheat, rice and
other staple grains that can be grown like prairie grasses —
without having to till the soil every year. These perennial
grains hold the promise of slashing the fossil fuel now needed
to fertilize and till the soil, while protecting farmland from
erosion and sequestering significant amounts of carbon.
But that is probably a 50-year project. For today’s
agriculture to wean itself from fossil fuel and make optimal use
of sunlight, crop plants and animals must once again be married
on the farm — as in Wendell Berry’s elegant "solution." Sunlight
nourishes the grasses and grains, the plants nourish the
animals, the animals then nourish the soil, which in turn
nourishes the next season’s grasses and grains. Animals on
pasture can also harvest their own feed and dispose of their own
waste — all without our help or fossil fuel.
If this system is so sensible, you might ask, why did it
succumb to Confined Animal Feeding Operations, or CAFOs? In fact
there is nothing inherently efficient or economical about
raising vast cities of animals in confinement. Three struts,
each put into place by federal policy, support the modern CAFO,
and the most important of these — the ability to buy grain for
less than it costs to grow it — has just been kicked away. The
second strut is F.D.A. approval for the routine use of
antibiotics in feed, without which the animals in these places
could not survive their crowded, filthy and miserable existence.
And the third is that the government does not require CAFOs to
treat their wastes as it would require human cities of
comparable size to do. The F.D.A. should ban the routine use of
antibiotics in livestock feed on public-health grounds, now that
we have evidence that the practice is leading to the evolution
of drug-resistant bacterial diseases and to outbreaks of E. coli
and salmonella poisoning. CAFOs should also be regulated like
the factories they are, required to clean up their waste like
any other industry or municipality.
It will be argued that moving animals off feedlots and back
onto farms will raise the price of meat. It probably will — as
it should. You will need to make the case that paying the real
cost of meat, and therefore eating less of it, is a good thing
for our health, for the environment, for our dwindling reserves
of fresh water and for the welfare of the animals. Meat and milk
production represent the food industry’s greatest burden on the
environment; a recent U.N. study estimated that the world’s
livestock alone account for 18 percent of all greenhouse gases,
more than all forms of transportation combined. (According to
one study, a pound of feedlot beef also takes 5,000 gallons of
water to produce.) And while animals living on farms will still
emit their share of greenhouse gases, grazing them on grass and
returning their waste to the soil will substantially offset
their carbon hoof prints, as will getting ruminant animals off
grain. A bushel of grain takes approximately a half gallon of
oil to produce; grass can be grown with little more than
sunshine.
It will be argued that sun-food agriculture will generally
yield less food than fossil-fuel agriculture. This is debatable.
The key question you must be prepared to answer is simply this:
Can the sort of sustainable agriculture you’re proposing feed
the world?
There are a couple of ways to answer this question. The
simplest and most honest answer is that we don’t know, because
we haven’t tried. But in the same way we now need to learn how
to run an industrial economy without cheap fossil fuel, we have
no choice but to find out whether sustainable agriculture can
produce enough food. The fact is, during the past century, our
agricultural research has been directed toward the goal of
maximizing production with the help of fossil fuel. There is no
reason to think that bringing the same sort of resources to the
development of more complex, sun-based agricultural systems
wouldn’t produce comparable yields. Today’s organic farmers,
operating for the most part without benefit of public investment
in research, routinely achieve 80 to 100 percent of conventional
yields in grain and, in drought years, frequently exceed
conventional yields. (This is because organic soils better
retain moisture.) Assuming no further improvement, could the
world — with a population expected to peak at 10 billion —
survive on these yields?
First, bear in mind that the average yield of world
agriculture today is substantially lower than that of modern
sustainable farming. According to a recent University of
Michigan study, merely bringing international yields up to
today’s organic levels could increase the world’s food supply by
50 percent.
The second point to bear in mind is that yield isn’t
everything — and growing high-yield commodities is not quite the
same thing as growing food. Much of what we’re growing today is
not directly eaten as food but processed into low-quality
calories of fat and sugar. As the world epidemic of diet-related
chronic disease has demonstrated, the sheer quantity of calories
that a food system produces improves health only up to a point,
but after that, quality and diversity are probably more
important. We can expect that a food system that produces
somewhat less food but of a higher quality will produce
healthier populations.
The final point to consider is that 40 percent of the world’s
grain output today is fed to animals; 11 percent of the world’s
corn and soybean crop is fed to cars and trucks, in the form of
biofuels. Provided the developed world can cut its consumption
of grain-based animal protein and ethanol, there should be
plenty of food for everyone — however we choose to grow it.
In fact, well-designed polyculture systems, incorporating not
just grains but vegetables and animals, can produce more food
per acre than conventional monocultures, and food of a much
higher nutritional value. But this kind of farming is
complicated and needs many more hands on the land to make it
work. Farming without fossil fuels — performing complex
rotations of plants and animals and managing pests without
petrochemicals — is labor intensive and takes more skill than
merely "driving and spraying," which is how corn-belt farmers
describe what they do for a living.
To grow sufficient amounts of food using sunlight will
require more people growing food — millions more. This suggests
that sustainable agriculture will be easier to implement in the
developing world, where large rural populations remain, than in
the West, where they don’t. But what about here in America,
where we have only about two million farmers left to feed a
population of 300 million? And where farmland is being lost to
development at the rate of 2,880 acres a day? Post-oil
agriculture will need a lot more people engaged in food
production — as farmers and probably also as gardeners.
The sun-food agenda must include programs to train a new
generation of farmers and then help put them on the land. The
average American farmer today is 55 years old; we shouldn’t
expect these farmers to embrace the sort of complex ecological
approach to agriculture that is called for. Our focus should be
on teaching ecological farming systems to students entering
land-grant colleges today. For decades now, it has been federal
policy to shrink the number of farmers in America by promoting
capital-intensive monoculture and consolidation. As a society,
we devalued farming as an occupation and encouraged the best
students to leave the farm for "better" jobs in the city. We
emptied America’s rural counties in order to supply workers to
urban factories. To put it bluntly, we now need to reverse
course. We need more highly skilled small farmers in more places
all across America — not as a matter of nostalgia for the
agrarian past but as a matter of national security. For nations
that lose the ability to substantially feed themselves will find
themselves as gravely compromised in their international
dealings as nations that depend on foreign sources of oil
presently do. But while there are alternatives to oil, there are
no alternatives to food.
National security also argues for preserving every acre of
farmland we can and then making it available to new farmers. We
simply will not be able to depend on distant sources of food,
and therefore need to preserve every acre of good farmland
within a day’s drive of our cities. In the same way that when we
came to recognize the supreme ecological value of wetlands we
erected high bars to their development, we need to recognize the
value of farmland to our national security and require
real-estate developers to do "food-system impact statements"
before development begins. We should also create tax and zoning
incentives for developers to incorporate farmland (as they now
do "open space") in their subdivision plans; all those
subdivisions now ringing golf courses could someday have
diversified farms at their center.
The revival of farming in America, which of course draws on
the abiding cultural power of our agrarian heritage, will pay
many political and economic dividends. It will lead to robust
economic renewal in the countryside. And it will generate tens
of millions of new "green jobs," which is precisely how we need
to begin thinking of skilled solar farming: as a vital sector of
the 21st-century post-fossil-fuel economy.
II. Reregionalizing the Food System
For your sun-food agenda to succeed, it will have to do a lot
more than alter what happens on the farm. The government could
help seed a thousand new polyculture farmers in every county in
Iowa, but they would promptly fail if the grain elevator
remained the only buyer in town and corn and beans were the only
crops it would take. Resolarizing the food system means building
the infrastructure for a regional food economy — one that can
support diversified farming and, by shortening the food chain,
reduce the amount of fossil fuel in the American diet.
A decentralized food system offers a great many other
benefits as well. Food eaten closer to where it is grown will be
fresher and require less processing, making it more nutritious.
Whatever may be lost in efficiency by localizing food production
is gained in resilience: regional food systems can better
withstand all kinds of shocks. When a single factory is grinding
20 million hamburger patties in a week or washing 25 million
servings of salad, a single terrorist armed with a canister of
toxins can, at a stroke, poison millions. Such a system is
equally susceptible to accidental contamination: the bigger and
more global the trade in food, the more vulnerable the system is
to catastrophe. The best way to protect our food system against
such threats is obvious: decentralize it.
Today in America there is soaring demand for local and
regional food; farmers’ markets, of which the U.S.D.A. estimates
there are now 4,700, have become one of the fastest-growing
segments of the food market. Community-supported agriculture is
booming as well: there are now nearly 1,500 community-supported
farms, to which consumers pay an annual fee in exchange for a
weekly box of produce through the season. The local-food
movement will continue to grow with no help from the government,
especially as high fuel prices make distant and out-of-season
food, as well as feedlot meat, more expensive. Yet there are
several steps the government can take to nurture this market and
make local foods more affordable. Here are a few:
Four-Season Farmers’ Markets. Provide grants to towns and
cities to build year-round indoor farmers’ markets, on the model
of Pike Place in Seattle or the Reading Terminal Market in
Philadelphia. To supply these markets, the U.S.D.A. should make
grants to rebuild local distribution networks in order to
minimize the amount of energy used to move produce within local
food sheds.
Agricultural Enterprise Zones. Today the revival of local
food economies is being hobbled by a tangle of regulations
originally designed to check abuses by the very largest food
producers. Farmers should be able to smoke a ham and sell it to
their neighbors without making a huge investment in federally
approved facilities. Food-safety regulations must be made
sensitive to scale and marketplace, so that a small producer
selling direct off the farm or at a farmers’ market is not
regulated as onerously as a multinational food manufacturer.
This is not because local food won’t ever have food-safety
problems — it will — only that its problems will be less
catastrophic and easier to manage because local food is
inherently more traceable and accountable.
Local Meat-Inspection Corps. Perhaps the single greatest
impediment to the return of livestock to the land and the
revival of local, grass-based meat production is the
disappearance of regional slaughter facilities. The big meat
processors have been buying up local abattoirs only to close
them down as they consolidate, and the U.S.D.A. does little to
support the ones that remain. From the department’s perspective,
it is a better use of shrinking resources to dispatch its
inspectors to a plant slaughtering 400 head an hour than to a
regional abattoir slaughtering a dozen. The U.S.D.A. should
establish a Local Meat-Inspectors Corps to serve these
processors. Expanding on its successful pilot program on Lopez
Island in Puget Sound, the U.S.D.A. should also introduce a
fleet of mobile abattoirs that would go from farm to farm,
processing animals humanely and inexpensively. Nothing would do
more to make regional, grass-fed meat fully competitive in the
market with feedlot meat.
Establish a Strategic Grain Reserve. In the same way the
shift to alternative energy depends on keeping oil prices
relatively stable, the sun-food agenda — as well as the food
security of billions of people around the world — will benefit
from government action to prevent huge swings in commodity
prices. A strategic grain reserve, modeled on the Strategic
Petroleum Reserve, would help achieve this objective and at the
same time provide some cushion for world food stocks, which
today stand at perilously low levels. Governments should buy and
store grain when it is cheap and sell when it is dear, thereby
moderating price swings in both directions and discouraging
speculation.
Regionalize Federal Food Procurement. In the same way that
federal procurement is often used to advance important social
goals (like promoting minority-owned businesses), we should
require that some minimum percentage of government food
purchases — whether for school-lunch programs, military bases or
federal prisons — go to producers located within 100 miles of
institutions buying the food. We should create incentives for
hospitals and universities receiving federal funds to buy fresh
local produce. To channel even a small portion of institutional
food purchasing to local food would vastly expand regional
agriculture and improve the diet of the millions of people these
institutions feed.
Create a Federal Definition of "Food." It makes no sense for
government food-assistance dollars, intended to improve the
nutritional health of at-risk Americans, to support the
consumption of products we know to be unhealthful. Yes, some
people will object that for the government to specify what food
stamps can and cannot buy smacks of paternalism. Yet we already
prohibit the purchase of tobacco and alcohol with food stamps.
So why not prohibit something like soda, which is arguably less
nutritious than red wine? Because it is, nominally, a food,
albeit a "junk food." We need to stop flattering nutritionally
worthless foodlike substances by calling them "junk food" — and
instead make clear that such products are not in fact food of
any kind. Defining what constitutes real food worthy of federal
support will no doubt be controversial (you’ll recall President
Reagan’s ketchup imbroglio), but defining food upward may be
more politically palatable than defining it down, as Reagan
sought to do. One approach would be to rule that, in order to be
regarded as a food by the government, an edible substance must
contain a certain minimum ratio of micronutrients per calorie of
energy. At a stroke, such a definition would improve the quality
of school lunch and discourage sales of unhealthful products,
since typically only "food" is exempt from local sales tax.
A few other ideas: Food-stamp debit cards should double in
value whenever swiped at a farmers’ markets — all of which, by
the way, need to be equipped with the Electronic Benefit
Transfer card readers that supermarkets already have. We should
expand the WIC program that gives farmers’-market vouchers to
low-income women with children; such programs help attract
farmers’ markets to urban neighborhoods where access to fresh
produce is often nonexistent. (We should also offer tax
incentives to grocery chains willing to build supermarkets in
underserved neighborhoods.) Federal food assistance for the
elderly should build on a successful program pioneered by the
state of Maine that buys low-income seniors a membership in a
community-supported farm. All these initiatives have the virtue
of advancing two objectives at once: supporting the health of
at-risk Americans and the revival of local food economies.
III. Rebuilding America’s Food Culture
In the end, shifting the American diet from a foundation of
imported fossil fuel to local sunshine will require changes in
our daily lives, which by now are deeply implicated in the
economy and culture of fast, cheap and easy food. Making
available more healthful and more sustainable food does not
guarantee it will be eaten, much less appreciated or enjoyed. We
need to use all the tools at our disposal — not just federal
policy and public education but the president’s bully pulpit and
the example of the first family’s own dinner table — to promote
a new culture of food that can undergird your sun-food agenda.
Changing the food culture must begin with our children, and
it must begin in the schools. Nearly a half-century ago,
President Kennedy announced a national initiative to improve the
physical fitness of American children. He did it by elevating
the importance of physical education, pressing states to make it
a requirement in public schools. We need to bring the same
commitment to "edible education" — in Alice Waters’s phrase — by
making lunch, in all its dimensions, a mandatory part of the
curriculum. On the premise that eating well is a critically
important life skill, we need to teach all primary-school
students the basics of growing and cooking food and then
enjoying it at shared meals.
To change our children’s food culture, we’ll need to plant
gardens in every primary school, build fully equipped kitchens,
train a new generation of lunchroom ladies (and gentlemen) who
can once again cook and teach cooking to children. We should
introduce a School Lunch Corps program that forgives federal
student loans to culinary-school graduates in exchange for two
years of service in the public-school lunch program. And we
should immediately increase school-lunch spending per pupil by
$1 a day — the minimum amount food-service experts believe it
will take to underwrite a shift from fast food in the cafeteria
to real food freshly prepared.
But it is not only our children who stand to benefit from
public education about food. Today most federal messages about
food, from nutrition labeling to the food pyramid, are
negotiated with the food industry. The surgeon general should
take over from the Department of Agriculture the job of
communicating with Americans about their diet. That way we might
begin to construct a less equivocal and more effective
public-health message about nutrition. Indeed, there is no
reason that public-health campaigns about the dangers of obesity
and Type 2 diabetes shouldn’t be as tough and as effective as
public-health campaigns about the dangers of smoking. The
Centers for Disease Control estimates that one in three American
children born in 2000 will develop Type 2 diabetes. The public
needs to know and see precisely what that sentence means:
blindness; amputation; early death. All of which can be avoided
by a change in diet and lifestyle. A public-health crisis of
this magnitude calls for a blunt public-health message, even at
the expense of offending the food industry. Judging by the
success of recent antismoking campaigns, the savings to the
health care system could be substantial.
There are other kinds of information about food that the
government can supply or demand. In general we should push for
as much transparency in the food system as possible — the other
sense in which "sunlight" should be the watchword of our agenda.
The F.D.A. should require that every packaged-food product
include a second calorie count, indicating how many calories of
fossil fuel went into its production. Oil is one of the most
important ingredients in our food, and people ought to know just
how much of it they’re eating. The government should also throw
its support behind putting a second bar code on all food
products that, when scanned either in the store or at home (or
with a cellphone), brings up on a screen the whole story and
pictures of how that product was produced: in the case of crops,
images of the farm and lists of agrochemicals used in its
production; in the case of meat and dairy, descriptions of the
animals’ diet and drug regimen, as well as live video feeds of
the CAFO where they live and, yes, the slaughterhouse where they
die. The very length and complexity of the modern food chain
breeds a culture of ignorance and indifference among eaters.
Shortening the food chain is one way to create more conscious
consumers, but deploying technology to pierce the veil is
another.
Finally, there is the power of the example you set in the
White House. If what’s needed is a change of culture in
America’s thinking about food, then how America’s first
household organizes its eating will set the national tone,
focusing the light of public attention on the issue and
communicating a simple set of values that can guide Americans
toward sun-based foods and away from eating oil.
The choice of White House chef is always closely watched, and
you would be wise to appoint a figure who is identified with the
food movement and committed to cooking simply from fresh local
ingredients. Besides feeding you and your family exceptionally
well, such a chef would demonstrate how it is possible even in
Washington to eat locally for much of the year, and that good
food needn’t be fussy or complicated but does depend on good
farming. You should make a point of the fact that every night
you’re in town, you join your family for dinner in the Executive
Residence — at a table. (Surely you remember the Reagans’ TV
trays.) And you should also let it be known that the White House
observes one meatless day a week — a step that, if all Americans
followed suit, would be the equivalent, in carbon saved, of
taking 20 million midsize sedans off the road for a year. Let
the White House chef post daily menus on the Web, listing the
farmers who supplied the food, as well as recipes.
Since enhancing the prestige of farming as an occupation is
critical to developing the sun-based regional agriculture we
need, the White House should appoint, in addition to a White
House chef, a White House farmer. This new post would be charged
with implementing what could turn out to be your most
symbolically resonant step in building a new American food
culture. And that is this: tear out five prime south-facing
acres of the White House lawn and plant in their place an
organic fruit and vegetable garden.
When Eleanor Roosevelt did something similar in 1943, she
helped start a Victory Garden movement that ended up making a
substantial contribution to feeding the nation in wartime. (Less
well known is the fact that Roosevelt planted this garden over
the objections of the U.S.D.A., which feared home gardening
would hurt the American food industry.) By the end of the war,
more than 20 million home gardens were supplying 40 percent of
the produce consumed in America. The president should throw his
support behind a new Victory Garden movement, this one seeking
"victory" over three critical challenges we face today: high
food prices, poor diets and a sedentary population. Eating from
this, the shortest food chain of all, offers anyone with a patch
of land a way to reduce their fossil-fuel consumption and help
fight climate change. (We should offer grants to cities to build
allotment gardens for people without access to land.) Just as
important, Victory Gardens offer a way to enlist Americans, in
body as well as mind, in the work of feeding themselves and
changing the food system — something more ennobling, surely,
than merely asking them to shop a little differently.
I don’t need to tell you that ripping out even a section of
the White House lawn will be controversial: Americans love their
lawns, and the South Lawn is one of the most beautiful in the
country. But imagine all the energy, water and petrochemicals it
takes to make it that way. (Even for the purposes of this memo,
the White House would not disclose its lawn-care regimen.) Yet
as deeply as Americans feel about their lawns, the agrarian
ideal runs deeper still, and making this particular plot of
American land productive, especially if the First Family gets
out there and pulls weeds now and again, will provide an image
even more stirring than that of a pretty lawn: the image of
stewardship of the land, of self-reliance and of making the most
of local sunlight to feed one’s family and community. The fact
that surplus produce from the South Lawn Victory Garden (and
there will be literally tons of it) will be offered to regional
food banks will make its own eloquent statement.
You’re probably thinking that growing and eating organic food
in the White House carries a certain political risk. It is true
you might want to plant iceberg lettuce rather than arugula, at
least to start. (Or simply call arugula by its proper American
name, as generations of Midwesterners have done: "rocket.") But
it should not be difficult to deflect the charge of elitism
sometimes leveled at the sustainable-food movement. Reforming
the food system is not inherently a right-or-left issue: for
every Whole Foods shopper with roots in the counterculture you
can find a family of evangelicals intent on taking control of
its family dinner and diet back from the fast-food industry —
the culinary equivalent of home schooling. You should support
hunting as a particularly sustainable way to eat meat — meat
grown without any fossil fuels whatsoever. There is also a
strong libertarian component to the sun-food agenda, which seeks
to free small producers from the burden of government regulation
in order to stoke rural innovation. And what is a higher "family
value," after all, than making time to sit down every night to a
shared meal?
Our agenda puts the interests of America’s farmers, families
and communities ahead of the fast-food industry’s. For that
industry and its apologists to imply that it is somehow more
"populist" or egalitarian to hand our food dollars to Burger
King or General Mills than to support a struggling local farmer
is absurd. Yes, sun food costs more, but the reasons why it does
only undercut the charge of elitism: cheap food is only cheap
because of government handouts and regulatory indulgence (both
of which we will end), not to mention the exploitation of
workers, animals and the environment on which its putative
"economies" depend. Cheap food is food dishonestly priced — it
is in fact unconscionably expensive.
Your sun-food agenda promises to win support across the
aisle. It builds on America’s agrarian past, but turns it toward
a more sustainable, sophisticated future. It honors the work of
American farmers and enlists them in three of the 21st century’s
most urgent errands: to move into the post-oil era, to improve
the health of the American people and to mitigate climate
change. Indeed, it enlists all of us in this great cause by
turning food consumers into part-time producers, reconnecting
the American people with the American land and demonstrating
that we need not choose between the welfare of our families and
the health of the environment — that eating less oil and more
sunlight will redound to the benefit of both.
Michael Pollan, a contributing writer for the magazine, is
the Knight Professor of Journalism at the University of
California, Berkeley. He is the author, most recently, of "In
Defense of Food: An Eater’s Manifesto."